About SASFA
SASFA was founded by Jay Reiners and Brandon Hunnicutt — two Nebraska farmers who saw an opportunity to share the agricultural knowledge and technology they’ve developed over decades. Having managed some of the most productive farmland in the world, they recognized that the same innovations transforming American agriculture could have an even greater impact in Africa, where the need is most urgent and the potential is vast.
What began as a shared vision between two friends has evolved into a dedicated consulting practice focused on one goal: bridging the gap between cutting-edge agricultural technology and the communities that need it most.
Our Mission
To foster the adoption of modern, sustainable technologies and methods that reduce environmental impact while improving yields and livelihoods in African farming communities.
Our Vision
A future where African agriculture thrives through the widespread adoption of innovative and sustainable technologies, ensuring increased productivity, environmental preservation, and improved livelihoods for all farming communities.
Our Story
SASFA was founded by Jay Reiners and Brandon Hunnicutt — two Nebraska farmers who saw an opportunity to share the agricultural knowledge and technology they’ve developed over decades. Having managed some of the most productive farmland in the world, they recognized that the same innovations transforming American agriculture could have an even greater impact in Africa, where the need is most urgent and the potential is vast.
What began as a shared vision between two friends has evolved into a dedicated consulting practice focused on one goal: bridging the gap between cutting-edge agricultural technology and the communities that need it most.
Meet the Team
Jay Reiners
Co-Founder
A Nebraska farmer with 25+ years of experience in corn and soybean production. Jay has been at the forefront of precision agriculture adoption, utilizing GPS-guided equipment, variable-rate technology, and drone-based crop scouting. His expertise in regenerative farming practices and agricultural technology makes him uniquely positioned to guide African farming operations toward sustainable modernization.
Brandon Hunnicutt
Co-Founder
A multi-generation Nebraska farmer with deep roots in corn and soybean production and a passion for agricultural innovation. Brandon combines hands-on farming knowledge with industry leadership, including connections to the Nebraska Corn Board and agricultural advocacy organizations. His understanding of agribusiness economics, carbon markets, and technology adoption make him a trusted voice in agricultural sustainability.
Work With Us
Ready to bring world-class agricultural expertise to your operations? Let’s start a conversation.